As communications officer of HWTAC, Ms. Keough assists in the development of all written and visual collateral produced by the Center. Other responsibilities include integrated marketing, overall branding strategy, and maintenance of the HWTAC website.
Ms. Keough also serves as the communications director for CHWS, where she oversees the development of all print and digital materials, establishes branding guidelines, maintains multiple websites, and manages public relations and promotion. Prior to her work with CHWS, she was a copywriter for various pharmaceutical advertising agencies in Upstate New York and Manhattan. Ms. Keough has also held positions for both marketing and communications firms. Her specialties include promotional and educational writing, editing, conceptual development and execution, creative direction, global branding, project management, public relations, and event planning.